In an attempt to steal the attention of market-based device operating system Android, ZTE held a campaign called Androholic. In the campaign, they released four new gadgets as well as rearranging the previous strategy of selling two products.
Of the four models of new products presented, two of which are touch-screen smartphone, a model of tablet PCs and other products is a data card, modem alias.
The products that get the price reduction is a tablet PC ZTE Light Tab. From the previous price in the range of Rp2, 99 million, is now the product is released in the price of Rp1, 99 million.
"As of last April, we changed our marketing strategy and began to enter the open market," Susanto said Susilo, Director of Terminal Division, ZTE Indonesia in Jakarta, August 9, 2011. "Previously we were always working with the telecommunications operator partners," he said.
For the four newest products are now presented in the campaign Andoholic, Susanto said, three of whom are products based on Android. "The presence of these products indicate that the Android we want to offer to the Indonesian market a wide range of smartphones and tablet PCs-quality yet affordable," he said.
As an example, ZTE Freddo is 2.8 inches Froyo Android smartphone 3MP camera, support GPRS / EDGE and WiFi, FM radio, GPS, Digital Compass and external memory can be upgraded up to 16GB. These products are marketed in the price of Rp999 thousand.
ZTE Blade, a CDMA version of its already circulating since last April in the Wide model, an Android smartphone sail Froyo 3.5 inches thin and light that is intended for professional users. Despite using a capacitive touch screen, this product is marketed in the price of Rp1, 499 million.
As for the new tablet PC, the ZTE Light plus Tab, with 2.3 Gingerbread Android operating system, Qualcomm MSM8255 processor 1GHz, 512MB RAM, 8GB ROM, a capacitive screen TFT LCD 7-inch, HSDPA and WiFi support and Dolby stereo sound, Susanto said that price of the product was not up to Rp 3 million.